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Google and Bing
have both stated that social media will help your Search engine optimization
(SEO). However many people have taken this as a sign that social media is now
the holy grail of SEO, when it is not. Social media is just another element
that you need to add into your SEO campaign. It holds no more power than
on-page keywords, back links or even Meta tags. Each element has its place in a
broad and well-structured SEO campaign.
Social media has a very wide reach
Search engine
optimization is better served when it is far-reaching and widespread. Why?
Because search engines cannot index every page on the Internet--the Internet is
simply too dynamic. So a wide reach is needed to be sure that you are within
the search engines line of focus as often as possible (social media offers
this). Social media may not offer SEO benefits as strong as a link from a
respected website, but in terms of its reach, it is hard to beat.
You get to use brand names in your posts
This is good for
two reasons. The more that your brand name skips around the Internet then the
more you are going to benefit as a brand. Plus the more it is seen on social
media then the more the search engines will pay attention to it. Social media
creates social media signals that search engines pay attention to. You may also
be lucky enough to have people link to you outside of their social media
profile. For example, they may reference a story of yours from social media,
and link to your website as a result.
It’s another content platform
It is
another place to put your content, and another place for you to add keywords
and then link from. The keywords that surround your social media links may not
be as powerful as if (for example) they came from an online article with a link
installed, but the link, the content and the anchor text still has a bit of SEO
power.
Google+ has SEO benefits
Even
if Google denies it (which they don’t), Google+ has to have extended SEO
benefits to its use. The social media site was created by the biggest search
engine in the world, so it is hard to believe that they would not dispense
extra SEO benefits for using their social media site.Tweeting to get indexed faster
You
can use Twitter to get your website, web pages, or blog posts indexed a little
quicker. If you tweet about your blog post/article post and link to the post,
it will be indexed a little quicker than if you were to let it ride on its own.Rel=Author Tags
You
can put a picture of yourself next to your blog posts and articles if you wish.
The benefits of this author system are numerous (but mostly pointless), but
Google does have a point about assigning a real person to articles. With their
author tag system, a Google+ account can be attached to a set of online articles.
If Google learns that one writer is producing particularly good content, then
there is little stopping them from pushing their content up the search engine
results pages prematurely in the future.
SEO
Always hire a expert for SEO, no luck or sample changes can increase the Rank, try Search Engine Optimization Austin
Social media is faster acting
The
search engines are monitoring social media all the time, so for example, if you
were to install a link from a website and a link from social media on the same
day, it is far more likely that you would feel the positive effect of the
social media link than you would the website back link.
You
gain access to social media affiliate advertising
If
you start up in social media, you will also gain access to their social media
programs, as well as all of the associated SEO benefit. You also gain access to
their tools that you can use to tailor your affiliate campaign and your social
media campaign.
Author’s bio:
My name is Sonia Jackson. I
represent the web-site Writing Research papers and she is a guest blogger of Reviewat8.in, We’ll help you to solve all problems with writing
different essays and research papers in a short time; we’ll answer all your
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